More Variables = Increased Brand Security

The “bad guys” want ‘easy money’. Like any business the goal is to maximize profit at the least cost. Our goal is to help you “raise the cost” for them to try and make money at your expense. At the very least, they’ll leave you alone and move on to someone else who is “easier pickings”...better yet, you’ll be able to “shut them down” and or prosecute them successfully.

The “more variables in your authentication” tools, the more time consuming and expensive it is for the counterfeiters to succeed. Polyonics understands the printing technologies and methods available which help maximize the variables on a label to add complexity in your Product Authentication and Brand Protection plans. Examples include holograms and other OVD's, overt and covert taggants in the inks or printing ribbons, digital watermarks, DNA, and micro-printing, to name but a few.

ProductSentry™   technologies offer you additional overt and covert features as part of the covert label materials construction process. Examples also include taggants, OVD’s, DNA, and RFID constructions under a coated layer, as well as tamper-evident layers, to name but a few. ProductSentry™   technologies means multi-layered coatings on either side, or both sides, of the label…in addition to the features available by the label printer.

The combination of variables in the print, the image on the printable surface, the film itself, and on the backside of the label enhances maximum protection against counterfeiting. This is the literal interpretation of "layers of deterrents." Our 'layer of the label (i.e. multi-layered coatings)' enable these 'layers of deterrents ' to become a physical reality.